What is Pcd Based Pharma Company?
Before getting into the details of a PCD pharma franchise company, let us first understand what a franchise actually is? Franchise essentially means the authorisation which is provided by a company to any other company or an individual to carry out certain activities. A pharma franchise company is one which deals with the sale of medicines. The concept of propaganda cum distribution or PCD is gaining a lot of popularity in recent times.
How does a PCD pharma franchise company work?
A PCD pharma franchise company is the one which grants authorisation of an individual or a company to use their proprietary knowledge and products along with the brand names within a set framework. A PCD based pharma company works in the following manner-
●The company first gives monopoly rights with pre-defined terms and conditions which are agreed by both the parties.
●The rights which are granted to the franchise owners include selling, distribution and promotion if the products and services which are offered by the pharmaceutical company.
●The phama franchise company is also given permission to run several promotional activities for the physicians, along with the appointment of distribution channels and network.
●The pharma company makes sure that all the activities which are conducted by the franchise are done on the behalf of the company without any deviation in the company policy and business morals.
Concept of PCD pharma franchise
The entire system of franchise is based on the agreement between the supplier and the seller. Thus the top PCD pharma franchise keep their profits as their top priority.
The supplier manufactures and procures the products whereas the seller is responsible for the promotion and sale of the products. This makes it necessary for both the parties to work in coordination and fulfil their responsibilities.
Responsibilities of the supplier
The supplier is responsible for making new investments and products development in order to expand their business and provide new opportunities. The promotional work is just as important as the development, since everything will be useless if people do not know about it. Branding and advertising is given equal importance by the best PCD pharma company in India.
Responsibilities of a seller
The entire process of manufacture and advertisement will be fruitless if the products are not sold in the market. Thus the biggest responsibility of the seller is to make sure that the products are being sold at a profit.
